We are operations people.
Process is value. The ability to create compelling experiences and products relies on operations models that allow team members to thrive.
We provide proven perspective and technique that allow clients to focus and scale their operations for growth. We are not afraid of the minutiae, and partner with clients to deeply engage and improve their business processes.
“We had reached a pivot point and were struggling with implementing new processes and optimizing existing ones in order to scale and grow”.
“Alignex was a lifesaver. In the time we have been actively working together, new key executive hires have been made, our bottom line has improved and key processes that will remain in place long term have been implemented. I’ve also learned tools to better manage my staff and my time which has allowed me to direct my time more appropriately and efficiently.”
Cam Finsson CEO NESTHOST
Teams designed
for the future.
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A transformation is happening in service industry workplaces across Canada. Thousands of roles are becoming available as people start a new chapter. The challenge is understanding the vast cultural, educational and technical differences between new team members and their predecessors. We work with organizations to create adaptive processes that are focused on engaging the individual and leveraging the unique attributes that each team member brings to their workplace.
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Creating a culture that encourages curiosity and collaboration requires the right tools and processes in place. Well designed operations structures and tools allow teams to fully engage with each other and their customers. Identifying and focusing on effective indicators of success is often misunderstood and applied in a way that can be counterproductive. We work to equip teams with strategies to understand their existent data and find the areas of measurable strength that teams can track over time as their business grows.
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The hospitality and service industry is changing at an increasing rate. The challenge for organizations is to adapt and grow in a way that continues to align with their values. At the core of this challenge is the question of how change is made, and more importantly, why. Alignex is your partner in exploring and designing your operations framework that meets the challenges of a changing social climate.
Services
Hospitality Services
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Web based software can be confusing. We will aid you in evaluating, negotiating and implementing your next web based solution. We can work to develop training materials that are specific to your business and prevent downtime due to confusion on your team.
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Understanding the value your team is creating with their time is a commonly missed component of a new or unstructured business. We work with you to understand where time resources should be added or where better effectiveness can be found.
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In our current economy, protecting margins protects your business. We work to see all components of cost in a restaurant setting and engineer your menu to surpass your guest’s value expectations while preserving profits.
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We partner with a trusted local IT security vendor to ensure you are fully protected and in compliance with insurance requirements when your business experiences an attempted breach.
Program Services
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We work with all levels of your organization to understand what challenges your team is facing in working with your customers. We then design an adaptive meeting structure and metrics dashboard to focus time on the areas that will be of highest impact for your business.
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With market factors changing more quickly than ever in the hospitality and service industries, it’s important to plan in a way that’s realistic. The weakness of the traditional Strategic Planning model is its reliance on 5 year roadmaps that are heavily prescriptive and do not adjust quickly. Adaptive Strategic Planning takes the intention of the traditional model and incorporates an iterative approach that recognizes and plans for change.
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Team members want to represent an organization they are proud to work for and feel connected to. That connection starts with onboarding and training. We develop programs that are geared towards individualized success and work to connect new team members with meaning at their work. Components of the program are developed with your organization and typically span onboarding, web based procedural training and recurrent coaching.
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As a business grows, understanding what your needs in the short term, as well as mid term can help you be effective with resource allocation. Let us work with you to identify talent that exists in your team and prepare for growth by creating an upskilling path for their growth and progression
Technical Services
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We work with owners and operators to create surveys that don’t just check a box, but provide deep insight into customer experience and actively incentivise brand advocates to recommend your business where it counts.
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If you are in your initial design phase for your operations model, or need a refresh to meet market demands, we will work with you through your procedures, lists and memos and guide the reorganization process to focus on creating effective systems that are completely focused on your most important goals.
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If there is a position that you can’t seem to retain workers for, or a new opportunity that you want to hire for, let us help you define the role and ensure that your new hires are set for success.
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Procedures that actually get used and obtain the goal they are intended for are some of the most elusive assets a business has. We will work with owners and teams to refine down effective behaviors into scalable procedures that grow your business.
Matt Dirks
Founder + Principal Consultant
My guiding principle is solving interesting problems with interesting people.
I’m the founder of Alignex, an agency devoted to helping leaders create sustainable change in their operations. I believe in steering organizations towards the humanity of their teams and customers.
The recurrent challenge i’ve observed in 15 years across many hospitality and service industries is the difficulty in aligning the goals of different levels of an organization. Change is hard, but it helps to have experienced advice. The purpose of Alignex is to work with small to mid sized companies to design workplaces that are rooted in individuality and collaboration, and are built to grow the right way over time.
As a dad, carpenter, community organizer, artist and partner, I firmly believe that an integral part of successful organizations is creating a workplace that sees diversity in experience and outlook as a strength and is structured to utilize that strength.
I have worked for and with: Skip The Dishes (Employee #4, 1st Operations Director), Marriott, Hilton, Revera (National Advisory Team Member), Best Western, NestHost, Choice Hotels, Genesis Hospitality (National Brand Standards Manager), Elkhorn Resorts, ITAdvisors and others…
Transparent Rates
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An initial conversation about your business. We use the Octagon Diagnosis Model to assess the operations areas of your organization and create a picture of where you are today.
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Scope of work for this rate tier includes any work that is done in support of your project, offsite and outside any program build parameters.
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The standard rate for onsite and remote meetings or time put into program builds
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Any instance where we are acting as a representative of your company, internally or externally.
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If you prefer to structure your invoicing as a total project, we are happy to provide a quote during agreement of services.
Different types of work have different values. Our rate structure is sensitive to value perception and the added value that specific projects bring to business.
All invoices are delivered digitally and include daily breakouts for items associated with rates.